Report Authors Warn of Impact of Weaker Pound
Report Authors Warn of Impact of Weaker Pound
Published : 11-Dec-2025 12:37
An annual study into resort pricing has found that a slide in the value of Sterling compared the 12 months ago means prices are up in all resorts it studies, except Andorra's Soldeu (Grandvalira), where it claims overall prices are down due to lower ski tuition costs.
The 19th annual Post Office Travel Money Ski Resort uses pricing data from 32 Crystal Ski Holiday destination resorts. Using local prices for a lift pass, ski equipment, tuition, meals and drinks researched by Crystal Ski Holidays and converted into sterling by Post Office to calculate one week resort costs for a family of four, Italy's Passo Tonale was rated best value for the second year running. Despite recording an above average increase of 14.4 per cent year-on-year, the barometer cost of £1,797 in Passo Tonale was half that of the most expensive ski resort, Saalbach, where prices rose 20.5 per cent for Brits to £4,060. Overall Italian ski resorts dominate the best value top 10 for adults and families, but lesser-known Nordic ones are rising up the ranks
"Families may have to dig deeper in their pockets in the coming ski season but there is still great value to be had if they choose carefully. The free lift passes for younger children in Passo Tonale makes it an unbeatable choice for parents with kids under nine, while the fall in prices we picked up in Soldeu makes this family-friendly ski resort an attractive option too," said Laura Plunkett, Head of Post Office Travel Money, "However, parents on a limited budget need to be aware of the widely varying prices for ski school if their children need tuition. Pyha, which is new to the Ski Resort Report this year, offers excellent value at half the price families could pay in more expensive French resorts. Our advice is to check prices before booking."
In the main barometer chart for adult skiers, Bardonecchia tops the rankings for the third year running at a one-week cost of £601pp and is one of six Italian resorts to feature in the best value top 103. Although prices in Bardonecchia have risen 10.5 per cent for Brits since last season, the report found, skiers will pay over 11 per cent more in Borovets, runner up in the resort with a total cost of £668pp, almost 19 per cent more than last season. In fact, Bulgarian ski resorts have recorded the biggest price increases this year. A second resort, Bansko, has fallen to fourth place in the barometer table after prices rose by 23.3 per cent to £706.
Norway's Geilo takes third place with a barometer cost of £704 – only marginally higher than a year ago (+0.1 per cent) and the smallest increase across the 32 ski resorts surveyed for adult skiing.
The increased prices come about because of both sterling's falls against European currencies in recent weeks and higher local charges for the eight barometer items. Rises in the cost of lift passes are the biggest driver of these local price increases. British skiers travelling to European resorts can expect to pay an average of 10.7 per cent more for a six-day lift pass than a year ago and in some cases that cost has more than doubled over the past decade.
Laura Plunkett added: "As a result of sterling's fall in value against European currencies in recent weeks, costs in ski resorts are likely to play a big part in destination choice this year – especially as our research again found that prices vary dramatically across Europe. The weaker pound makes it vitally important for skiers to do their homework before booking and factor in the higher cost of ski passes, equipment and ski school in resorts to the package price. The great value available in Italy and Bulgaria make their resorts a good choice for cost-conscious skiers.
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